Everyone can save money on their home energy bills. At least that’s what entrepreneurs Adam Duke and Jacob Smith of Lansing strongly believe, and that’s why they started their own green business.
Go Green Energy Consulting (GGEC) is a home energy improvement company that aims to reduce its consumers home energy bills by suggesting specific home improvements and implementing desired changes. The company also provides up-to-date information about available efficient energy programs, credits and rebates.
All of GGEC’s auditors have been certified by the Building and Performance Institute (BPI), which issues nationally recognized certifications for home energy analysis. The company has a total of three BPI-certified professionals on staff, and they feel this more than proves their claim as specialists in the field of consulting.
Duke and Smith started the company in 2009, but the idea to open their own business can be traced back to 2006 when Duke’s family’s home was burned down in a fire. At the time, he was studying alternative energy technology systems and finally decided to put his education to use.
Duke realized that he could save his family a great amount of money on energy bills, and his resulting project proved extremely successful. His family’s tragedy and the experience he gained by helping them has clearly driven him to be a successful business owner who truly cares about the environment and saving people money.
The four main goals of GGEC are to lower home energy bills by implementing efficient energy techniques, to improve home comfort by eliminating drafts, to help the environment by reducing consumer reliance on fossil fuels and to stimulate Michigan’s economy.
Improving the economy by keeping things local is something Duke believes is important, and he has made sure his company does so in many areas. GGEC hires Michigan workers, uses Michigan-made products and contracts work to other Michigan-based companies.
“For me personally, the most exciting part is being able to help people in Michigan,” he said. “This is something I feel good about doing. I’m helping the environment, I’m helping people save money and I’m helping to restart our economy.”
Jennifer Griffin, Contributing Writer and Public Relations, GreeningDetroit.com
Jennifer is pursuing a degree in Journalism and English from Wayne State University, and she is also a Contributing Writer for The South End.