James lives in the farmlands of Ortonville, only comes down to Detroit 2-3 times a year, and has never ridden a bus.

So it’s understandable that he didn’t really get why public transit should matter to him.

Then we talked about it:
 – how paratransit might take his elderly aunt to the doctor and shopping, 
 – how he could park-and-ride to a Lions game or to the airport, and 
 – how the vibrant transit-friendly cities might keep his kids nearby instead of moving to Chicago (like his niece did).