Michigan-based company formulates and sells green cleaning and personal care products.
The first-ever Michigan Green Chemistry Governor’s Award for small business has been presented to pHurity, Inc., which is woman-owned and operated by Barbara Kovach of Franklin, Michigan. Kovach accepted the award this week during the second annual Michigan Green Chemistry Conference in Lansing.
Founded in 2007, pHurity, Inc. is a formulator of plant-based, renewable and biodegradable green cleaning and personal care products that are manufactured in Auburn Hills and currently sold in more than 75 specialty grocery and health stores throughout Michigan.
“Our first several months were spent in intensive research and product formulation to ensure that every ingredient was analyzed and verified before we introduced pHurity products to the market in late 2008,” said Kovach, an intellectual property attorney who founded the company with partner Tim Darwish.
pHurity submitted its product formulas to NSF International, a not-for-profit, non-governmental organization that is the world leader in standards development, product certification, education and risk-management for public health and safety. At NSF, scientists and toxicologists review each ingredient and how it affects living things. According to Kovach, NSF only recommends products with the safest ingredients in their class for an EPA/Design for the Environment (DfE) label.