
Highlighting the fall tourist season and Sweetest Day this year, The Grand Traverse Resort and Spa will be hosting The Northern Cannabis Conference and Masquerade Ball on October 16th, 2021. Canna Industries selected this venue to hold the event so their guest could enjoy the exquisite surroundings, have an opportunity to meet Michigan’s cannabis businesses and enjoy the night at the Masquerade Ball, which falls on Sweetest Day.
Aimed at providing the highest quality events, while educating the public about cannabis, Heidi Knierim, Founder of Canna Industries and Executive Director of My Compassion, a 501(c)(3) cannabis nonprofit founded in the state of Michigan in 2011, has hosted over 200 events where she continues to advocate for Medical Exploration for the treatment of cancer and other debilitating diseases, especially for pediatric patients.
Among the unique traits of the exhibit floor will be the “Pop-Up” Conference. “We’ve created a unique way for attendees and exhibitors to stay excited and engaged,” states Cathleen Francois, Executive Director of GreeningDetroit.com, Media Sponsor and PR lead for the event. “We’re aiming past the idea of the traditional exhibit floor. It’s all about increasing anticipation, participation and elation. The speakers will be highlighted and lime-lighted at their booths with unique presentations and scattered in several areas around the floor. Each presentation will be introduced in a fun and mildly elaborate way,” she laughs. “I’ve sponsored and created hundreds of events, but nothing quite like this.”
The conference hall and exhibits will be open from 10am – 5pm. Attendees will have access to the showroom floor, pop-ups, presentations, and each will receive a bag full of goodies. Along with inviting the licensed businesses and the companies that support them Canna Industries will be extending invites to the local Wineries, Craft Breweries, Candy Companies and local businesses to round out the total experience.
The Masquerade Ball will take place in the evening outdoors in the enclosed tent from 7pm until Midnight. There will be music, dancing, dinner and prizes for best costume by a single person and couple. A cannabis friendly designated area for consumption will be available only to attendees, sponsors and vendors.
For more information on tickets and attendance visit: https://cannaindustries.com