In today’s globalized economy, the future success of your business largely depends upon your ability to diversify into international markets. But first, you need to create an international business plan to map out your export strategy, key milestones and performance metrics.
Join Automation Alley, Michigan’s largest technology business association, and a group of international business experts for a seminar that will guide you through the export process, including how to research and identify the most promising markets overseas. Topics will include methods of market entry, export transactions, legal issues, Web and social media strategies, and more.
The event, titled “Creating Globally Focused Business Plans and Marketing Strategies for Success,” will take place Thursday, Nov. 19, from 8-11:30 a.m. at Automation Alley Headquarters in Troy.
“The event will also feature case studies by business executives on how they positioned their companies to take advantage of business opportunities overseas while sidestepping common hurdles faced by U.S. exporters,” said Noel Nevshehir, Automation Alley’s director of International Business Services.
In partnership with the Michigan Economic Development Corporation, U.S. Commercial Service, FirstMerit Bank and Baker Tilly, the seminar will include breakfast, networking and presentations from:
Noel Nevshehir, Director of International Business Services, Automation Alley
Eve C. Lerman, Senior International Trade Specialist, US Department of Commerce, US Commercial Service, Global Automotive Team
Jeff Jorge, Principal, Michigan’s International Services Practice Leader and Latin American Services Desk Leader, Baker Tilly
Bill Richeson, Senior Vice President, Manager of Global Financial Institutions and Market Manager for International Banking in Michigan, FirstMerit Bank
David Newhouse, International Trade Development Manager, Michigan Economic Development Corporation
Sam Hoff, President, LEID Products, LLC
Yannick Greiner, Director of International Sales, Rugged Liner Inc.
The cost to attend is $20 for members with pre-registration or $40 at the door. The cost for non-members is $30 with pre-registration or $50 at the door. Admission is free for Foundation Members, but pre-registration is required. Pre-registration closes Nov. 17 at close of business. To register, visit www.automationalley.com.
Source: Automation Alley