When it comes to digital marketing, most people think of B2C consumers. But B2B buyers are consumers, too. They spend just as much time doing online research and “shopping” as anyone. More-so, even. Identifying these prospects and nurturing them as they move through the buying funnel is critical.
Sad to say, many B2B marketers don’t know the truth about how their prospects find solutions to their problems and what to do with them once they show interest.More
Is your business looking for ways to drive more traffic to your website? To attract more leads? Blogging is the answer. Companies that blog get 55 percent more website visitors than if they didn’t blog at all. Marketers that use blogs get 67 percent more leads than those who don’t.
Blogging has long been a popular means for businesses to enhance their reputation and sales. And they continue to grow in importance. In a recent survey by Impact, 89 percent of companies said they think blogs will be more important in the next five years.More
Is your business looking for ways to drive more traffic to your website? To attract more leads? Blogging is the answer. Companies that blog get 55 percent more website visitors than if they didn’t blog at all. Marketers that use blogs get 67 percent more leads than those who don’t.
Blogging has long been a popular means for businesses to enhance their reputation and sales. And they continue to grow in importance. In a recent survey by Impact, 89 percent of companies said they think blogs will be more important in the next five years.
More and more prospects look to blogs to learn about products, recommendations, statistics and information. They spend more time on a blog than they do reading an email. That means more time connecting with your brand.More
Summer time is here, and most likely you’re being bombarded with advertisements like, “Lose 30 pounds in thirty days with this pill!” or “Instant results, no need to diet.” Advertisements like these play into our need for instant gratification, like having those pounds fall right off or winning the lottery or having over-night marketing success.More
