Dispelling B2B Marketing Myths
When it comes to digital marketing, most people think of B2C consumers. But B2B buyers are consumers, too. They spend just as much time doing online research and “shopping” as anyone. More-so, even. Identifying these prospects and nurturing them as they move through the buying funnel is critical.
Sad to say, many B2B marketers don’t know the truth about how their prospects find solutions to their problems and what to do with them once they show interest.More