The ninth China (Guangzhou) International Automobile Exhibition opened on November 21 with the theme of “green technology harmonious future”, which aims to create a green future through technological innovation.
BYD makes a centralized presence with models of pure electric vehicle e6, double-model electric vehicle F3DM, G6 with TI+DCT motive force and the new G3, fresh L3, and the city multi-functional SUV of S6. BYD demonstrates the enterprise’s nature of technology and innovation, and fully reveals the enterprise’s strategy of “electric + electronic” through multiple achievements of research and development, and also provides realizable overall solutions for the city’s future green transportation.
BYD aims at becoming the supplier of new energy overall solution, which has three general green dreams of new energy vehicles, energy storage station and solar energy, and it has exerted great efforts in the research and development of new energy vehicles, and the exploration of business operation models. After the double-model electric vehicle F3DM successfully facing individual consumers, and after the electric bus K9 is operated as Shenzhen and Changsha public buses, the pure electric vehicle e6 also hit the market successfully, which further completes the product line of BYD’s new energy models.
On October 26, the pure electric vehicle e6 firstly hit the Shenzhen market, and becomes China’s first pure electric vehicle that is sold to individuals. E6 has an exceedingly long mileage of 300 kilometers, besides, BYD also gives away household charging cabinet along with the vehicle, which could fully charge e6 in six hours without dependence on professional charging stations, and this effectively promotes the privatization process of pure electric vehicle.
In terms of product strategy, BYD seeks new breakthroughs by technologies and innovations, and creates elaborate models with the combination of many years’ technological achievements in the IT industry. The present elaborate strategy takes initial effects, the city multi-functional SUV of BYD S6 gains the absolute affirmation of market and has been sold for nearly tens of thousands units within half a year since it was released. Beside the fashionable and elegant exterior, and the quality that can be compared with jointly invested brand, the luxurious electric configuration is also one of the reasons for S6’s hot sales.
S6 is equipped with electric configurations, including driving assistant system, active and passive security system and entertaining system, which far surpass models of the same level. Among them, the one that worthy most attention is the driving assistant system, the 2 and 4 omni-bearing parking radar equipped separately at the front and back of S6 could precisely monitor the distances between the vehicle and the around obstacles, and could give different warning sounds to drivers according to various distances. In terms of the rear part and right front part that beyond the visual sight, the colored distance-displaying back-view mirror display monitor and visual function of the right front wheel blind spot are specially installed, the real-time images could be directly displayed on the screen of central console, and these functions are especially welcomed by female and fresh drivers.
The recently listed BYD models have more of these luxurious configurations: G6 is equipped with PMS tire pressure monitoring system and BAWS fatigue driving warning system; and e6 is equipped with BYD intelligent services and “cloud” system, which has realized the full-round connection of vehicles with the internet and the communication network, these luxurious electric configurations make elaborate models.
In 2011, BYD brings forward the developing strategy of “Second Soaring”. In BYD’s transition, beside the quality that’s maintained to the same level with the jointly invested brand, the power assembly also has to be kept on the same level with the global standards. BYD also exhibits the autonomously developed top-level commercial engine technology in the exhibition: TI + DCT. TI + DCT technology is the abbreviation of “Turbocharged straight turbojet in cylinder and double-clutch transmission technology”, which ensure not only the vehicle’s strong motive power and the drivers’ driving conveniences and comforts, but also fuel efficiency and emission reduction, and it could promote environment protection at the same time. The TI + DCT has presently been equipped on the BYD G6 1.5L model, which makes G6 the first high-end autonomous sedan that’s equipped with Turbocharged straight turbojet in cylinder and double-clutch transmission technology. It is learned that TI + DCT will be equipped on all the models above BYD 3 series in the future, and the environment protection motive will also be newly upgraded.
BYD’s innovations in engine technology are more than this, since October 31, the “core” of BYD’s 2012 new 3 series models will officially be changed and listed. The new 3 series includes three models of hot-selling A level vehicles, including F3, G3 and L3, these three models have changed the BYD473QE engine with VVL (Variable Valve Lift) technology, and the whole series have been listed in the newest energy-saving and social-benefiting subsidy catalog.
BYD has so much to offer in the Guangzhou Automobile Exhibition, including new energy vehicles, high-quality oil-fueled vehicles, and a full-round exhibition of power technology and intelligent electric configurations that’s in sync with the world level. BYD has a clear stand in the exhibition, which is to win the market with technological innovation, to transit from the rapid sales’ increase to the enhancement of quality, and to realize the second soaring.
Source: China Auto & Parts