Pure Michigan and the Detroit Tigers announced a partnership Thursday to showcase Pure Michigan throughout Comerica Park. The focal point will be the Pure Michigan logo set against the Detroit skyline high atop the light tower located in right field.
Visitors to Comerica Park and fans watching on television will also see Pure Michigan displayed on the bench backs and railings for both the Tigers and visiting team dugouts, as well as behind home plate as part of the diamond view rotation.
“We are excited to bring the Pure Michigan message to baseball fans at Comerica Park and those watching Tigers games on television around the country,” said George Zimmermann, Vice President of Travel Michigan, part of at the Michigan Economic Development Corporation. “We also will be running Pure Michigan television commercials during Tigers games in select out-of-state markets.”
The Pure Michigan light tower sign and dugout presence will remain in Comerica Park throughout the next three years. The sign will be approximately 150 feet up on the light tower.
More than 2.6 million fans are expected to be in attendance at Comerica Park this year, with more than 25 million television viewers expected to watch Detroit Tigers baseball in 2012. Additionally, close to 2,000 visiting media come to Comerica Park each year to cover teams competing against the Tigers. This year, visiting media will also receive information from Pure Michigan about key events happening in 2012, as well as information on fun and famous destinations found within a short distance of Comerica Park.