Bottled water products provider Absopure is set to offer 24 and 35 packs of Absopure Natural Spring Water in a revamped packaging that features Pure Michigan co-branded imagery.
The company has entered into a partnership to this effect with the Michigan Economic Development Corporation (MEDC) and Pure Michigan campaign.
Through the partnership, Absopure Natural Spring Water in revamped packaging will be available at retailers, including ACO, Gordon Food Service, Meijer and Spartan Stores, among others.
Travel Michigan, a unit of the MEDC, vice president George Zimmermann said that this partnership brings together two terrific Michigan brands — Absopure and Pure Michigan — and provides an opportunity to expose a new national audience to the state.
“This co-branding reinforces the Pure Michigan messaging delivered by our regional and national advertising,” added Zimmermann.
Absopure’s additional products will further be available in Pure Michigan packaging across the nation, over the next few months.
The company makes and distributes bottled water and water cooler products including natural spring, steam-distilled, purified, Cap10 sparkling mineral and natural fluoride infant water.
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