As the industry sets their focus firmly on deployment of V2V technology and ADAS systems, one questions remains unanswered; Do people want this? Creating value in the eyes of end-users for such niche and unique technologies is a challenge that lies ahead for intelligent transport systems.
With privacy and concerns about the reliability of technology and expense all weighing on consumer’s minds, how can we win over those who matter most and show them that these technologies can save human lives?
At Advanced Automotive Safety USA 2014, Zachary Doerzaph, Director, Virginia Tech Transportation Institute will be sharing valuable feedback from end-users in an unprecedented study they have conducted to examine attitudes toward intelligent transport systems.
The session will identify the key concerns and issues consumers may hold, and explore how they felt while in the driving seat of next generation transport. Through this there will be discussion on how best to educate and reassure end-users, to ensure a deployment whereby resistance is minimized and advanced automotive safety is welcomed with open arms.
WHEN: July 8 – 9, 2014 in Novi, MI
WHERE: The Baronette Renaissance Hotel, Novi, MI
Source: MTAM
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