Last year, winter tourism generated $3.6 billion in economic impact in Michigan. In anticipation of the first snow and the start of this year’s winter season, Pure Michigan has teamed up with Lands’ End to offer fans across the nation the chance to win an ultimate winter getaway at Boyne Highlands Resort.
The Snow Days Sweepstakes prize package features a five day/four night trip for five to Boyne Highlands Resort including skiing, snowshoeing, winter zip-lining, spa services and access to the indoor water park at nearby Boyne Mountain. Additionally, the winner will receive a $1,000 gift card from Lands’ End to outfit their Michigan adventure.
“Pure Michigan is excited to partner with Lands’ End to send a lucky winner to experience the thrill of a snow day in Michigan’s winter wonderland,” said Leslie Hornung, Senior Vice President of Marketing and Public Relations at the Michigan Economic Development Corporation. “Whether they want to conquer new hills and explore new trails or simply bundle up and get outside with loved ones, Michigan and Lands’ End have it covered with a terrific winter getaway to Boyne Highlands Resort.”
As part of their 2014 winter wear and Snow Days sweepstakes Launch, Lands’ End conducted a survey that found nearly 80 percent of adults are just excited for a snow day as their kids – and a winter getaway in Michigan offers the perfect escape.
Michigan is home to 6,500 miles of snowmobile trails, 3,000 miles of cross country skiing trails and is second in the nation for the number of ski areas found across the state. Offering activities as diverse as tubing, ice fishing dog sledding and snowboarding Michigan winter vacations has something for everyone from outdoor enthusiasts and adventure seekers to families.
Boyne Highlands is one of Michigan’s premiere all-season resorts – but winter is its sweet spot. As the largest ski resort in the Lower Peninsula, Boyne Highlands features 55 downhill runs, eight chairlifts and four terrain parks on 435 acres.
“We are thrilled to partner with Lands’ End and Pure Michigan to showcase all the activities and adventures that make a Northern Michigan vacation a truly memorable experience,” said Ken Griffin, Michigan Director of Marketing for Boyne Resorts.
The Snow Days Getaway Sweepstakes runs through November 14, 2014. Complete sweepstakes details are available at www.landsend.com/snowdays.
Source: MEDC
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