In 2013, Pixo Group’s co-founder and CEO, Sean Hurwitz, partnered with Sam Sesti to explore how to commoditize Pixo Group’s three-dimensional (3D) technology, making that level of mobile engagement available to benefit a larger population. The result is Onu One, a fully-engineered, sales-catalog application under the new company Onu, LLC.
“The app gives sales representatives in the field the ability to show off their products in their true form while putting to work already existing 3D file assets,” Sesti, Onu President, said.
Using a patent-pending technology, users can easily upload their 3D CAD files, as well as other formats, for conversion into digitally-animated 3D images. In real time, these images can now be in the hands of sales reps and customers without IT intervention or a huge financial investment. Onu One is subscription-based and affordable, especially when compared with printing costs, shipping costs and the challenges some representatives face with line-ups of delicate and expensive products.
Onu One allows views of a product’s every angle, “explosions” of a product for more detail, a change in color preferences, and more. Users’ movement through the application is tracked for lead qualifying, making it a very powerful tool. The team at Onu has honed in on a few early target markets well suited for the technology including the auto aftermarket, sporting goods, small appliances, audio/visual equipment and medical devices.
The Macomb-OU INCubator has been in the process of assisting Onu with startup funds, including exploration of the Business Accelerator Fund and the Michigan Pre-Seed Fund as well as with local private investors. Earlier this year, Sesti showcased Onu One at the Medical Device & Manufacturers (MD&M) trade show in Anaheim, California. For more information on Onu, visit onu1.com.
Since 2009, Pixo Group has been making its mark in metro Detroit in the mobile gaming and big-brand marketing digital space. Pixo Group is a full service, cross platform, interactive development studio with expert capabilities in all levels of interactive engagement, gameplay and programming, including user experience, virtual reality, 3D asset creation and animation, music and audio design, mobile application development and deployment, custom analytics with metrics harvesting, and optimization through custom data dashboards. For more information, visit pixogroup.com.
Source: Macomb-OU INCubator