The leading brand in an industry not traditionally known for sustainability, Harley-Davidson has made it one of the strategic pillars of its organization, directly linking its environmental and social impacts with its customers’ dreams of personal freedom and to the motorcycling experience. Its Renew the Ride initiative is effectively translating corporate social responsibility to an outlaw culture. Among other accomplishments, Harley-Davidson is a nearly zero-landfill manufacturing operation (9.4%), has set sustainability goals for its supplier network, and last year unveiled a prototype electric vehicle, Project Livewire. It was honored as the Sustainability Leader of the Year this past year by the Wisconsin Sustainable Business Council.
Rachel Schneider is Director of Sustainability and Strategic Planning for Harley-Davidson Motor Company, a position she has held since 2010. Previously she was a partner in the environmental law group of Quarles & Brady LLP. She is an active member of the Manufacturers Alliance for Productivity and Innovation and a board member of the Alliance for the Great Lakes.
Also on the agenda is Jamie Cross, Adopt-a-Beach Manager for the Alliance for the Great Lakes. Jamie will provide an overview of an upcoming opportunity for employees to help clean up the Great Lakes through a special annual global event that has real impacts here in the Great Lakes. She will also talk about what the Great Lakes provide to all us and some of the most critical threats facing them today. WMSBF Director Daniel Schoonmaker will also present Muskegon area findings from the Michigan Waste Characterization and Valuation Study.
WMSBF September Meeting
Monday, September 14, 12 pm to 2 pm
Annis Water Resources Institute
Lake Michigan Center
740 W. Shoreline Dr.
Muskegon, Michigan 49441
$15 online / $20 at event Members
$20 online / $25 at event Non-members
wmsbf.org/september2015
Ride-share available
Tentative Agenda
12 pm Networking and lunch
12:30 pm Welcome and WMSBF Business
12:40 pm Muskegon Waste Characterization
12:50 pm Adopt a Great Lakes Beach
1:10 pm Sustainability at Harley-Davidson
Source: WMSBF
