New in 2016, NewCo Introduces VIP Tours to Connect Attendees to Local Businesswomen and “Detroit 2.0”
DETROIT, MI – FEBRUARY 22, 2016 – On April 13th, NewCo returns to the Motor City for the fourth year running with newly launched NewCo Tours featuring both women-led organizations and companies “Made in Detroit.”
“We’re continually excited to honor Detroit ingenuity and entrepreneurship through our business festivals. Now that Detroit has been named the first U.S. City of Design by UNESCO, there is even more reason to celebrate,” said NewCo founder John Battelle. “NewCo’s mission is to identify and celebrate new kinds of companies – big and small – creating positive change in how they work, what they create in the world, and who they are as citizens of their community. That is exactly the type of hopeful energy fueling Detroit.”
NewCo Festivals are different from traditional conferences. Festival participants chose which companies they want to explore, then meet company founders directly inside the company’s headquarters. Attendees learn firsthand how each organization drives purposeful transformation in its industry through engaging conversations and hands-on demonstrations led by founders and senior leadership.
Detroit ticket-holders can choose to explore companies like Shinola, TechTown Detroit, MOCAD, Detroit Creative Corridor Center, dPop!, Detroit Bikes, Detroit Institute of Music Education, and 50+ more. Festival attendees pick their own schedule or can elect to take one of two NewCo Tours, curated experiences designed to highlight Detroit’s individual flavor. A VIP experience from start to finish, NewCo Tours are guided by a vetted expert and include luxury transportation and exclusive perks. “Power Players: Detroit’s Women Leaders,” will feature women-led business, and the other, “Detroit 2.0,” will feature companies representative of Detroit’s ongoing resurgence.
“Business is undergoing a fundamental transformation. Our consumption-based model of capitalism is morphing into a more thoughtful, efficient, and sustainable model. We’re renegotiating our social contract with work and the impact of business on our society and our environment. New kinds of companies around the world in places like Detroit and London, Boston and Boulder, Amsterdam and Istanbul, Mexico City and San Francisco are leading the charge,” notes John Battelle. “Like the other cities on NewCo’s global festival tour, Detroit inspires the world.”
About NewCo
NewCo celebrates “businesses on a mission” through festivals and media. Its mission is to identify, celebrate, and connect the engines of positive change in our society.
Launched as a passion project in 2012 by Wired co-founder John Battelle, NewCo Festivals create rich opportunity for participants to authentically engage leaders of mission-driven organizations through dynamic sessions hosted inside company offices. There are currently 14 NewCo festivals in cities across the U.S., Latin America, and Europe, involving more than 1,000 companies and 22,000 participants. NewCo’s editorial arm illuminates the companies, leaders, and issues driving the shift to sustainable, positive-impact business practices through written features, profiles, podcasts, video.
