On September 29th, with the weather against him, Scott Merian, native Metro-Detroiters and Realtor, was still prepared to inform the individuals who weathered the storm and educate themselves on the reality of the home market and how to make the process as easy and actually enjoyable for buyers and sellers.
Merian, whose passion is high on informing clients and homeowners on the readiness to create ease in selling and purchasing property, has created a workshop free to the public, states, “Your home should be ready to sell at the moment your ready to sell.”
According to Merian, timing is everything. He showed the room how to get you the price you deserve, which is generally 15% higher than the ‘average and normal’ value. Some of those explanations were standard, such as the importance of setting the right price, as the longer the house stays on the market, the lower the selling price, while other statements were a real surprise. An example would be that buyers that are ready to purchase are actually what you’re going to see in the colder months, a fact that goes against most current thinking. His explanation that traffic through the home may not be as much, but this is the time for serious buyers only, not just those who are out there ‘kicking tires’.
Merian shares the presentation with Deb Paone from Capital Title, who shares information about Title Insurance and explains how working with lenders, agents, customers, and on clearing titles, insures that you are prepared for an easy close.
Also speaking is Chelsea Burns from John Adams Mortgage Company, who explains that closing numbers should be there three days before the closing, or legally the home cannot be closed. She also explains the current changes in the numbers for normal acceptance, and how credit scores can and will change your interest rates.
One of the newer technologies used by Merian and his company is the impressive ability to list your property on literally hundreds of places online by registering your sale with an agent.
99% of Realtors have to market themselves – Zillow, realtor.com, and the internet have been good and bad for agents. However, he states that generally Zillow is extremely inaccurate, being 10-20 thousand above or below the right price.
Other topics touched upon were what things to improve within your home to get the best return: staging, accurate price setting, fluctuating interest rates, and the current market trends.
Merian is currently working with the city of Troy to get the support to hold these hour long seminars on a regular basis to assure that property owners are well informed, no matter when you list and with whom. For more information about Scott Merian or to contact him about his workshops and successful techniques on buying and selling real estate, visit: Real Estate One