Day Three of NAIAS Press Preview underscores that the future of the industry resides in Detroit, the epicenter of all things automotive. The day was highlighted by news from an increasingly active automotive supplier community and companies that are focused on providing a roadmap to the future. It was the culmination of two powerful days before that featured innovative mobility platforms, products and technologies that are redefining the automotive landscape.
Throughout the three media days, journalists have been enveloped with a sense of what is in store for the industry in the foreseeable future. The buzz of autonomous drive products and other mobility technologies were heard from the opening night Waymo product unveiling through supplier announcements promising fully autonomous driving systems within a few years. Those eager enough to experience these breakthrough technologies firsthand had the opportunity to sit behind the wheel on the indoor test pad or on the outdoor vehicle test track. Journalists also were also able to interact with the entire mobility ecosystem, from newly formed startups to tech suppliers to OEMs.
Brand-defining vehicles also took center stage as manufacturers launched products that will carry their respective companies through the next decade. From volume leaders to utilitarian people movers to technology-laden computers on wheels, NAIAS saw the best that the industry has to offer.
All of the reveals and breaking news lead perfectly into the next phase of NAIAS, Industry Preview. Starting tomorrow at noon, tens of thousands of automotive executives, designers and analysts will descend upon the auto show to experience what media just reported on from across the world. New this year is the AutoMobili-D presentations being delivered from two different stages inside Cobo Center. The full listing of speakers can be found here. To attend NAIAS during Wednesday and Thursday, advanced tickets can be bought here. Thought-provoking discussions will cover all aspects of automotive, from connected and autonomous cars, to cybersecurity to regulations and consumer experiences. For those that can’t make it down to Detroit, NAIAS will lifestream all the action via naias.com.