2017 NAIAS GREENINGDETROIT.COM Campaign Showcases Millennial Talent As Key To Michigan’s Innovative Future
At a meeting last August with North American International Auto Show Marketing Director, Max Muncey, GreeningDetroit.com’s Executive Director Cathleen Francois was asked to add another 3 young talents to their 2017 NAIAS campaign in order to highlight the latest vehicle technologies in personal transportation, urban transportation, and the innovation of connected and autonomous vehicles. Out of that conversation, came an intense search for the new Transport Innovation Patrol, (TIP) Team. “There’s never been anything done like this before for the show,” states Francois. “I’m amazed and impressed by these young experts. I couldn’t be prouder of who they are our new association.”
